Description: Art direction, production, sourcing, marketing, e-commerce, pop-up activations, brand partnerships

Info: Developed merch and campaigns for Subliners with a focus on the fan base—designing pieces that felt like part of the team’s world, not just logo drops. Handled sourcing and production logistics, coordinated timelines, and made sure quality stayed consistent across collections. Built out e-commerce presentation and launch moments, supported arena and event pop-ups, and helped shape collaborations that connected the brand with partners in a way that felt natural to gaming and New York.