Daytona-Lab is a small multidisciplinary design studio, based out of NYC. Founded by Jason “Cheech” Hall and Clive 5. With over 4 decades of combined experience in marketing, brand strategy & digital media we are well equipped to deliver beautiful messages to our customers audiences and to create lovingly crafted, authentic brand experiences. We always choose nice people, exciting projects, visionary ideas and long term relationships above economical success or short-handed growth.

Jason “Cheech” Hall

Creative Director

For nearly two decades, Jason has lived inside the fashion ecosystem—founding a streetwear brand, partnering with many others, and building out collaborations and campaigns end to end. He studied at Hofstra and now works across creative, production, and partnerships, often sitting at the center of shoots, drops, and brand moments. He’s also active in the podcast space and very much from Queens in the way only someone from Queens can be.

Clive S.

Design & Digital Lead

Clive’s path runs from NYU Poly’s Computer Science labs to warehouse studios and on-location shoots. Over the past 15+ years he’s founded a streetwear brand, collaborated with dozens of labels, and focused on turning ideas into websites, e-commerce flows, iOS apps, and images. Away from the screen, he’s most at home with a book in his hands or a lungful of air before a freedive.