Description: Art Direction, Production, Sourcing, Marketing, Ecommerce, Pop up activations, brand partnerships

Info: Led the full lifecycle of Vice’s merch and brand initiatives—from collection concepts and visual direction through sourcing, production, and delivery. Built and managed e-commerce flows, developed marketing campaigns, and created assets that connected product, content, and storytelling. Supported pop-up activations and brand partnerships, ensuring every touchpoint felt cohesive and on-brand.